This article was published at Medium.com.
You’ve read them.
They’re dull and dry and you wonder why such blog posts are even allowed to exist.
You’ve feared you are the guy who writes that stuff.
Don’t worry. We all fear that.
But there’s something you can do to make sure you’re not that guy.
These five keys will set your blog posts apart.
1.Use Short sentences
Speak concisely, especially online.
Longer sentences with lots of unnecessary words tend to drag on and make the reader check the time and wonder if you will ever get around to making your point.
Short sentences though. They grab. They pull. They keep you reading.
Don’t use so many two-word sentences though that the reader feels machine-gunned. But definitely cut out extra words where possible.
2. Open with a POW!
You have eight seconds to grab their attention. Make it count...
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