I was looking for a gym to join recently.
I know nothing about gyms, even less about which ones are better and why. What do they offer? Do their classes fit my schedule? What does it cost?
First I asked a few friends for recommendations. Then I did some investigating online. I was shocked to discover that a couple of the gyms I know exist locally were not online at all.
That was weird....
The ones that were online listed only a phone number and address.
I was shocked. Did they not know they live in a digital age?
Did they honestly have no idea that their would-be clients are looking for them online??
A lack of online presence says a lot about a business. It shows they don't understand the time they live in, don't care about being accessible, are not tech savvy or forward thinking, and are probably happy with the status quo.
Their lack of accessibility undermined my trust.
I went with a company that had a website, posted their class schedules and costs, and had a Facebook page with photos and posts. I could see what they cared about, how they interacted with people, and even the team atmosphere I was so looking for. Their online presence won me over.
Realtors, like many entrepreneurs, make the mistake of being unavailable online. And it's hurting their business.
Why Blog - 4 Fast Facts
Your Clients Are Online
86% of potential buyers use online as their main tool to search for property 1
Clients Research Agents
63% of buyers who used an agent, found them online.2 That’s two thirds of a market! Will they find you? Will they know, like, and trust you because of what they see on your site?
Blogging Draws Traffic
Yes, it matters to be listed on the world’s largest search engine. If Google doesn’t know your website is out there, you may be invisible on the net. Get visible by blogging. “On average, companies that blog receive 434% more indexed pages.” – Hubspot
Blogging Builds Reputation
"78% [of consumers] believe that companies behind content are interested in building good relationships.” Your readers will see that you are the kind of attentive, caring and, in general, awesome professional they want to work with.
How are you making yourself available online?
1. Residential Consumer Property Seeker Report, January 2015.
2. California Association of Realtors (CAR)