A realtor’s work is never done, right?
It’s hard enough being an entrepreneur without the marketing pitfalls slowing our already-slow progress.
Online marketing seems especially endless with its distractions, contradicting opinions on best practices, and the various Alice-in-Wonderland style rabbit holes to suck us in for hours and days and weeks.
I’m passionate about marketing and about realtors growing their online presence. So my little heart breaks a little when I see busy, hardworking people accidentally make these common marketing mistakes.
Real estate agents are some of the hardest working, most determined people I know.
They also have approximately a zillion things to do and not enough time.
Pour on things like online marketing, blogging, tracking business expenses, and finding the right technology, and it can get overwhelming.
If you’re that real estate agent, I trust these tools will help. A lot.
Some of these resources are highly recommended from my own experience with them. I even created a couple of them. Everything on this list was handpicked for how it can save you time or money, and help you get the results you're after.
Let’s check them out!
When starting a blog, real estate agents often wonder what to blog about.
In particular, should the blog be focused on local topics?
The short answer is yes.
And also no.
SAVE TIME with these FAST and SIMPLE thought-provoking prompts!
It's tough to think of what to blog about, especially when you're dashing from task to task --- wait --- did you just stop reading that to answer a text?
Don't worry, I get it.
Who's got time to think up compelling content?
That's why, each week, subscribers will receive a weekly question to quickly zero in on that awesome story you have to tell. It's in there, and we're going to find it!
Facebook can be a fantastic marketing tool for your business – if you’re using it properly. Many real estate agents, however, misuse it and hurt their business.
Many make the same mistake as my friend, for example, who launched his own business on Facebook. Unfortunately, every article, chart and link he shared led people to someone else’s site. He worked for that traffic and then instead of leading people to his own website (which doesn’t exist) he was leading them away.
“Have you ever considered having a blog?” I asked him one day.
“Well, what’s a blog?” he asked.
After I explained how a blog can educate and equip readers, and ultimately sell your own products or services, he said, “I already do that!”
“No, but the idea is to drive traffic to your site, not –“
He stopped me. “This is working just fine, Kim.” To him, Facebook was a blog.
Facebook is not a blog, so stop using it as one.
It may be hurting your business.
...Continue Reading at Real Estate Magazine's website
This article was published at Medium.com.
You’ve read them.
They’re dull and dry and you wonder why such blog posts are even allowed to exist.
You’ve feared you are the guy who writes that stuff.
Don’t worry. We all fear that.
But there’s something you can do to make sure you’re not that guy.
These five keys will set your blog posts apart.
This article was featured in the Oct 2015 issue of Real Estate Magazine, both in print and online. Read the full piece here.
As a real estate professional, you know clients are researching agents online and they’re probably not finding you. You’ve known for a while that your website is in need of decent content, but blogging is driving you nuts.
It seems like there’s not enough time to sit and write. Even if you had time, you don’t have the foggiest clue what to say. When you do decide to tackle it, the blank page stares you down and you leave frustrated. Maybe in desperation you have subscribed to a content mill for articles and found out what “run of the mill” really means.
I have good news. It doesn’t have to be this way...
Continue Reading at REM
I was looking for a gym to join recently.
I know nothing about gyms, even less about which ones are better and why. What do they offer? Do their classes fit my schedule? What does it cost?
First I asked a few friends for recommendations. Then I did some investigating online. I was shocked to discover that a couple of the gyms I know exist locally were not online at all.
That was weird....
The ones that were online listed only a phone number and address.
I was shocked. Did they not know they live in a digital age?
Did they honestly have no idea that their would-be clients are looking for them online??