​ 
A realtor’s work is never done, right?

It’s hard enough being an entrepreneur without the marketing pitfalls slowing our already-slow progress.

Online marketing seems especially endless with its distractions, contradicting opinions on best practices, and the various Alice-in-Wonderland style rabbit holes to suck us in for hours and days and weeks.

​I’m passionate about marketing and about realtors growing their online presence. So my little heart breaks a little when I see busy, hardworking people accidentally make these common marketing mistakes.

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When starting a blog, real estate agents often wonder what to blog about. 
In particular, should the blog be focused on local topics? 

The short answer is yes. 

And also no.

Here's why.

NEW!!! 

SAVE TIME with these FAST and SIMPLE thought-provoking prompts!

It's tough to think of what to blog about, especially when you're dashing from task to task --- wait  --- did you just stop reading that to answer a text?

Don't worry, I get it.

Who's got time to think up compelling content?
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                                                                                          That's why, each week, subscribers will receive a weekly question to quickly zero in on that                                                                                            awesome story you have to tell. It's in there, and we're going to find it! 

​This post is about finding the sweet spot – the point of connection between what interests you, and what interests your readers and potential clients.

If you read this post, you have a list of your abilities and interests, let’s find where that connects with your ideal client.

 
You know why blogging is important, so you’ve set up your website and have a blog … but now what?

What the heck are you supposed to talk about?

What can you say that would ever make people want to hire you?

Warning: what works might just scare the pants off you... 

​Facebook can be a fantastic marketing tool for your business – if you’re using it properly. Many real estate agents, however, misuse it and hurt their business.

Many make the same mistake as my friend, for example, who launched his own business on Facebook. Unfortunately, every article, chart and link he shared led people to someone else’s site. He worked for that traffic and then instead of leading people to his own website (which doesn’t exist) he was leading them away.

“Have you ever considered having a blog?” I asked him one day.

“Well, what’s a blog?” he asked.

After I explained how a blog can educate and equip readers, and ultimately sell your own products or services, he said, “I already do that!”

“No, but the idea is to drive traffic to your site, not –“

He stopped me. “This is working just fine, Kim.” To him, Facebook was a blog.

Facebook is not a blog, so stop using it as one. 
It may be hurting your business.

...Continue Reading at Real Estate Magazine's website

This article was published at Medium.com. 

You’ve read them.

They’re dull and dry and you wonder why such blog posts are even allowed to exist.
You’ve feared you are the guy who writes that stuff.

Don’t worry. We all fear that.
But there’s something you can do to make sure you’re not that guy.

​These five keys will set your blog posts apart.
​

This article was featured in the Oct 2015 issue of Real Estate Magazine, both in print and online. Read the full piece here.

As a real estate professional, you know clients are researching agents online and they’re probably not finding you. You’ve known for a while that your website is in need of decent content, but blogging is driving you nuts.
It seems like there’s not enough time to sit and write. Even if you had time, you don’t have the foggiest clue what to say. When you do decide to tackle it, the blank page stares you down and you leave frustrated. Maybe in desperation you have subscribed to a content mill for articles and found out what “run of the mill” really means.
I have good news. It doesn’t have to be this way...


Continue Reading at REM